Many AI companies still treat the EU AI Act as a future compliance exercise.
In practice, it is already a commercial issue.
We increasingly see AI deals stall not because the technology fails, but because customers don’t know what they are expected to do under the EU AI Act. Questions around permitted use cases, role allocation, and practical obligations remain unanswered and risk-averse buyers respond by delaying or walking away.
This creates a hidden cost: lost deals caused by compliance ambiguity, not non-compliance.
EU AI Act readiness is therefore no longer just a legal checkbox. It is a go-to-market issue.
Companies that can clearly explain how their AI can be deployed lawfully and what that means in practice for the customer remove friction from the sales process.
Those that cannot increasingly lose deals to those that can.
If your sales cycles are slowing down because customers are unsure how to deploy your AI under the EU AI Act, this ambiguity is often the real bottleneck and it is fixable.
At AWAREMIND.ai we can help you fix this issue by assessing your AI-system so your customers can feel confident about saying “Yes” to your proposal.
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